What online sportsbooks are now reside in NJ?
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Who launched when in NJ?
DraftKings Sportsbook has been the first portable platform to launch Aug. 1, and it held a monopoly in the marketplace for more than three weeks.
The playMGM sports gambling app went live on Aug. 22, and also the coming of SugarHouse Sportsbook a day later brought the running count to three. A week later, both FanDuel Sportsbook and William Hill joined the online sports gambling realm.
Caesars added mobile betting on Sept. 6, just at the nick of time for NFL season. The next Monday, 888 Sportsbook appeared in the market. Then came BetStars, incorporating sportsbook functionality into its existing PokerStarsNJ platform.
Casinos and racetracks are allowed to create as many as three online partnerships apiece — and several are set up — but they must have a tangible sportsbook first. Eight NJ casinos and racetracks have retail sportsbooks at the moment.
Here’s the present picture for both brick-and-mortar sportsbooks and their associated online brands:
Resorts Atlantic City and DraftKings Sportsbook
Resorts AC has multiple sports gambling partnerships under its belt. One of them involves DraftKings Sportsbook, which was officially the first to market with an authorized online sports gambling site and app.
The DraftKings sports gambling soft-launched on Aug. 1, along with the full launch came on Monday, Aug. 6. The app and browser-based online sportsbook are fully operational, offering a wide variety of conventional and in-game stakes.
In November, DraftKings announced it would function the retail sportsbook interior of Resorts — its very first brick-and-mortar implementation.
Receive a peek at the online/mobile platform here.
Resorts and BetStars
Resorts has been the most active of the Atlantic City casinos, evidently the first to use its allotment of three online brands.
Early in August, the casino enlarged its long-standing partnership with The Stars Group to add sports gambling. The group has years of experience with Resorts, offering NJ online casino and poker platforms beneath the PokerStars brand.
BetStars sportsbook started on Sept. 13. Its iOS app started Oct. 20.
SBTech, also Resorts also has a brand new partnership with B2B heavyweight SBTech. Under its stewardship, the retail sportsbook opened on property in early August.
Resorts launched its self-branded online/mobile platform in January 2019.
Borgata and playMGM
In the Marina District of Atlantic City, the beautiful Borgata launched sports betting on land on June 14. A bit more than two weeks afterwards, it began offering online wagering via a standalone playMGM sports gambling app. First available just on Android, the iOS version went live Oct. 20.
Borgata is using its current racebook as a temporary, hybrid space on land, but expansion is on the horizon. Back in December, MGM said the property would spend $7 million in a new standalone sportsbook. Timeline? Uncertain at the moment.
Borgata is owned by MGM, which serves up mobile betting in Nevada via playMGM, too. The brand is also accessible as a NJ online casino, but the goods are separate for now.
Meanwhile, MGM has formed partnerships with GVC and Boyd Gaming which will lead to additional branded sports gambling apps and websites in multiple countries.
Golden Nugget (and SugarHouse, formerly )
The Golden Nugget has a few significant partnerships set up, but once again, the implementations are not completely clear yet. It does have a land-based sportsbook, however, a permanent space that started just in time for football season.
In May, Churchill Downs announced partnerships with both the Nugget and SBTech, charting its course to New Jersey. Whether this really is a turnkey partnership or just a skin deal (more likely) remains to be seen, and launch isn’t especially imminent — maybe early next year.
The Nugget also needed a bargain with Rush Street Gaming, which works the PlaySugarHouse NJ online casino. On Aug. 23, SugarHouse added sports gambling to the stage, which makes it the third to go online. The SugarHouse Sportsbook is available statewide on web and mobile devices.
Golden Nugget itself works live and virtual sportsbooks in Las Vegas, so it likely won’t need to engage a new provider. It should be said, however, that ties into the Houston Rockets will preclude the Nugget from taking bets on NBA games in New Jersey.
In October, SugarHouse switched partners and tasked with Monmouth Park, probably to escape from under that NBA restriction.
Monmouth Park and William Hill
Monmouth Park began making programs for sports betting way back in 2013, securing a partnership with William Hill. The William Hill mobile sports betting app soft-launched on Sept. 2.
Years after their first union, the land opened the nation’s first sportsbook and printed the first legal ticket on June 14. The governor was on site to christen the NJ sports gambling industry and wager on the World Cup.
The partnership amounts to bode well for Monmouth Park’s endeavors in the electronic realm. Based in the UK and with a US arm in place, William Hill is equipped with resources, and its US team currently works a Nevada sports gaming program. There’s no reason to expect anything else in New Jersey.
Monmouth Park and William Hill launched mobile sports betting final fall.
As stated previously, SugarHouse joined the Monmouth Park family in October as a license spouse.
Meadowlands Racetrack and FanDuel Sportsbook
If you were able to choose a place to build an NJ sportsbook, you may pick Meadowlands Racetrack.
The property lives from the slopes of MetLife Stadium, home to the New York Giants and Jets. Having a sportsbook near the border is coveted right now and NJ captures lots of New York traffic. Expect fandom and geography to drive busloads of visiting traffic this year.
Like its competitors in Oceanport, Meadowlands is putting together an ambitious plan for sport betting. It recently entered into a long-term partnership with Betfair US, the domestic arm of Paddy Power Betfair.
Meanwhile, PPB acquired daily dream sports brand FanDuel to serve as the face of its US goods. The FanDuel Sportsbook at the Meadowlands Racetrack started on July 14.
Much like the retail operation, the online/mobile system is branded as a FanDuel Sportsbook. The product started on Sept. 1.
Australian firm PointsBet arrived at the United States in late 2018 with a different kind of sports gambling product. PointsBet partnered with Meadowlands Racetrack to function under its permit as among its three accessible skins.
PointsBet does provide conventional sports gambling, but makes its name on a product that allows players to win or lose large on each wager.
Ocean Resort Casino
Down to the Boardwalk, the new Ocean Resort Casino is another place you may bet right now.
When Bruce Deifik purchased the land in Januaryhe said he desired it to be the”best in market” for sports betting. Although the ORC is brand-new, it appears like Deifik is working to make good on those programs.
The physical sportsbook opened for business in the center of the casino floor on June 28, occupying the large footprint of the former nightclub.
Sportsbook operations for ORC are also powered (and branded) from William Hill US. Mobile sports gambling is available through Ocean too.
Hard Rock Atlantic City
A name change and a renovation have turned into the older Trump Taj Mahal into the gorgeous new Hard Rock AC home just a few strides down the Boardwalk. The hotel started its retail and portable sports gambling performance in January 2019.
At the grand opening in June, Chairman Jim Allen confirmed Hard Rock are in the business of sports gambling. We also discovered that provider is subject to a additional restrictions because of its connection with the NFL and the Miami Dolphins. Hard Rock will not be able to”set the bet” as Allen put it, needing a third party to manage the action.
In July, a new partnership between HRAC and Bet365 surfaced in papers filed with the DGE. Bet365 is an tremendous outfit based out of England, and Hard Rock provides its entry point into the US marketplace. You will see its mobile app hit the virtual shelves in the appointed time, whenever that time may come.
Hard Rock also struck a partnership with Kindred Group — best known for the Unibet brand. Both prices are pure branding deals, nevertheless, so neither provided insight into Hard Rock’s personal plans.
In October, Gambling Innovation Group (GiG) announced it signed a letter of intent to power those Hard Rock platforms. The cooperation covers the two retail sports betting on property as well as online/mobile channels.
Caesars, Bally’s, Harrah’s
Caesars has started brick-and-mortar sportsbooks in Bally’s and Harrah’s, the former serving its eponymous casino on the Boardwalk. As it formed a new partnership with Scientific Games, Caesars declared that mobile/online betting would accompany”quickly.”
About a month later, it delivered. Caesars added sportsbook functionality to its present NJ online casino app on Sept. 6, only hours prior to NFL kickoff.
Beneath Caesars’ casino permit, the cellular 888 Sportsbook went live the next Monday. The 888 iOS program went on Oct. 20.
Aside from Freehold Raceway, that leaves Tropicana as the sole other land we haven’t mentioned.
Eldorado Resorts runs the gambling operations, and it recently entered into a partnership with William Hill for operations. The onsite sportsbook opened in October.
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