How do New Betting Sites Compete with the Established Brands?

New betting casinos and websites are entering the international markets on a regular basis as an already crowded industry gets even larger. Over the course of a calendar year, you can expect at least around 20 new players as they seem to get a foothold.
Ironically this is a really rewarding area for the ones that may make their mark but just how can they compete with the established brands? Enter the betting market and you will be up against the likes of William Hill who have been around since 1934 or Ladbrokes, who were involved in horse racing way back in 1886.
Both of these are true household names and they’re in a position to spend lavishly on marketing budgets to keep their title firmly entrenched in the betting community. There are plenty more like Coral and BetFred with long histories so just what does a new bookmaker have to do to get itself noticed?

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