How do New Betting Sites Compete with the Established Brands?

New betting websites and casinos are entering the global markets on a regular basis as an already crowded industry gets even larger. Within the course of a calendar year, you could expect at around 20 new gamers as they seem to get a foothold.
Admittedly this is a really lucrative area for the ones that can make their mark but how do they compete with the established brands? Input the gambling market and you’ll be up against the likes of William Hill who have existed since 1934 or Ladbrokes, that were first involved in horse racing way back in 1886.
Both of those are true household names and they are able to spend lavishly on advertising budgets to maintain their name firmly entrenched in the gambling community. There are plenty more such as Coral and BetFred with long histories so just what does a new bookmaker need to do for itself noticed?

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