How do New Betting Sites Compete with the Established Brands?

New betting websites and casinos are entering the international markets on a regular basis as an already crowded industry becomes even bigger. Over the course of a calendar year, you can expect at least around 20 new players as they seem to gain a foothold.
Ironically this is a very lucrative area for those that may make their mark but just how do they compete with the established brands? Input the betting market and you’ll be up against the likes of William Hill who have been around since 1934 or even Ladbrokes, that were involved in horse racing way back in 1886.
Both of those are true family names and they are in a position to spend lavishly on marketing budgets to maintain their name securely entrenched in the betting community. There are plenty more like Coral and BetFred with lengthy histories so just what does a new bookmaker have to do for itself noticed?

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