How do New Betting Sites Compete with the Established Brands?

New betting websites and casinos are entering the international markets on a regular basis as an already crowded industry gets even bigger. Within the course of a calendar year, you can expect at around 20 new gamers as they look to gain a foothold.
Admittedly this is a very lucrative area for those that may make their mark but just how can they compete with the established brands? Enter the betting market and you’ll be up against the likes of William Hill who have existed since 1934 or even Ladbrokes, who were first involved in horse racing way back in 1886.
Both of those are true family names and they are able to spend lavishly on marketing budgets to maintain their title securely entrenched in the gambling community. There are more such as Coral and BetFred with lengthy histories so what exactly does a new bookmaker have to do to get itself noticed?

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